Practically every business owner who wants to spread the word about their brand and take their company to the next level is aware of the importance of having a properly-developed website. This is generally a widely known fact.
However, what some of them fail to realize is that choosing the right web hosting services is almost as equally essential. Those who overlook this fact, frequently tend to select just about anything, which can potentially negatively affect their website.
They probably do not realize that it can seriously impact their site. If you’re not familiar with this as well, yet you would like to learn more about it, then stay with us, because today, we are going to reveal some very important information concerning this.
It’s Going To Affect The Speed
The performance of your website and its speed go hand-in-hand. You must remember that the speed of your site is going to massively influence user experience. Bear in mind that a vast majority of people are used to very fast sites, hence no one is ever going to wait for too long for any web page to load.
If they notice that it takes a while, it’s highly likely they will give up and go to another website. That’s why you need to opt for web hosting that’s going to allow your website to function normally as far as this is concerned.
Luckily, there are a lot of web hosting services that can provide you with that. In these instances, you can always opt for a reliable WordPress hosting, or any other that’s equally as effective. Therefore, you should do your homework and gather as much useful information when it comes to this before you select anything.
Now, that we cleared some things up in terms of web hosting services and the speed of your site, it’s time to enumerate different factors that impact your web hosting speed. They include the following:
- Type of hard drive – Web hosts usually come with Hard Disk Drives or Solid State Drives
- Bandwidth – It determines the amount of data the web host is capable of transferring
- RAM – This represents the storage the web host offers to users to store their scripts
Why did we mention all of this? That’s because you need to take all these factors into consideration before you select a web host. If you don’t you’ll be at risk of negatively influencing the speed of your web pages.
The Importance Of Uptime
So what can we tell you about uptime? Namely, it represents the amount of time during which your site is functional and accessible to its visitors. On the other hand, you have a downtime which is the complete opposite.
Every business that aspires to have a powerful online presence must prioritize uptime. If they allow themselves to deal with downtime, they are going to lose potential customers, which can result in poor sales, disrupted reputation, and lowered customer trust.
If you want to prevent this from happening, then you must choose a web hosting that’s going to provide you with continuous uptime, making sure that your website is constantly available to the users.
What About Scalability?
The more your company grows and expands, the more people (potential consumers) it’s going to attract which means more traffic to your site. Consequently, you need to collaborate with a web hosting provider that’s able to keep up with this progress and scale to fit the growth of your traffic.
So what does it mean? It means that, at some point, you should be provided with numerous interesting plans that are intended for every type of website and budget that require various resources.
In other words, they need to ensure you always have the right resources that are going to allow all your web pages to run smoothly at any given moment.
Let’s Discuss Security
Although there’s no doubt that the internet world comes with numerous advantages, one thing is certain and that is that it is full of online threats of different types. No company or person is one hundred percent safe as far as this is concerned.
However, that doesn’t mean that there aren’t web hosting companies that can provide you with certain effective measures that will ensure that nothing bad strikes your website. When we say this we refer to different viruses and hackers that are continuously lurking “around the corner” and trying to think of various ways to steal your sensitive information.
Fortunately, there are a number of web hosts that truly care about their customers and offer phenomenal built-in security features, like secure shell (SSH) and SSL certificate which are here to properly safeguard your web pages from hackers, malware, viruses, phishing attacks, etc.
Does It Affect SEO Too?
There are a lot of people who are convinced that web hosting doesn’t influence SEO, but they are in fact very wrong about it. Keep in mind that SEO involves optimizing the site, including the backend, enabling it to rank high in search engine result pages.
As previously concluded, the web hosting that you opt for is going to affect the speed of your web pages, which means that it will also impact SEO. Therefore, if you have a low-quality website that is packed with redundant scripts and bloated code, it’s going to make it very difficult for search engine crawlers to enter your website.
Then all the efforts you put into digital marketing and SEO will practically go to waste. That’s exactly why it’s pivotal to select web hosting services that are capable of providing you with omnipotent backend support to ensure that your site runs seamlessly and doesn’t experience any issues.
And Last, But Not Least – Customer Support
Do not choose a web hosting provider that doesn’t offer customer support that’s available 24/7 because it probably means that their customer support isn’t as fast and reliable as you may think.
If you consider your website to be important, plus you want your business to flourish, then you must be very careful when selecting a web hosting provider and do not settle for anything that’s average.